Wholesyum
Your friendly neighbourhood aunty, crafting sweets with love & care.
Shanti Home Foods renamed as Wholesyum is an upcoming organic sweets brand based in Chennai, specializing in traditional Indian sweets, especially ladoos and healthy trail mixes made with high-quality, sugar-free ingredients.
Target Audience
It includes individuals seeking handmade, trustworthy food options and parents looking for safe ingredients for their children. It also appeals to impulsive buyers open to trying new products, with Millennials and Gen-Z acting as key influencers.
Brand Positioning
The brand is positioned to stand out on supermarket shelves and in corporate gifting, embodying the warmth of a friendly neighbourhood aunty who makes homely, wholesome sweets brought to life through an engaging Instagram presence.
